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Pharmaceutical sales representative (formerly detailman) are salespeople employed by pharmaceutical companies to persuade doctors to prescribe their drugs to patients. Drug companies in the United States spend ~$5 billion annually sending representatives to doctors, to provide product information, answer questions on product use, and deliver product samples. Companies maintain this provides an educational service by keeping doctors updated on the latest changes in medical science. Critics point to a systematic use of gifts and personal information to befriend doctors to influence their drug prescriptions.〔 In the United Kingdom representatives are governed by a strict code of conduct from the Association of British Pharmaceutical Industries (ABPI). No gifts are allowed. Companies are fined and held in breach if they use the tactics described in this description. == Methods == Pharmaceutical sales representatives (also known as ''drug reps'') have been known as "detailmen" because of their role in promoting the "details" about particular drugs in one-on-one meetings with physicians. To support their sales activity, these sales agents acquire and use detailed personal information on doctors such as names of family members, golf handicaps, and even clothing preferences; along with what prescriptions the doctor is writing from IMS Health.〔 The reps are under intense competitive pressure against other drug companies with similar products. Beyond meeting at the doctors office, or during leisure time, the symposium circuit allows reps to discuss with doctors about their preferences while a drug researcher presents a new drug to an audience. Doctors can receive small gifts, such as free dinners, event or travel tickets, clocks, free drug samples and swag. Controversial inducements include jobs offers for the drug company, consulting / speaking fees, and all-expense-paid travel to resorts and exotic locations where attendance is limited or not mandatory.〔 ''Pharmaceutical Representative'' is a trade journal featuring common sales tactics such as how to close a tough sale by flattering a stubborn doctor.〔(pharmrep.findpharma.com )〕 Along with flattery, the attractiveness of sales reps has been noted, with a trend of former cheerleaders entering the field. Researchers note; "seduction appeared to be a deliberate industry strategy",〔 and in informal survey by a doctor found that 12 out of 13 women sales reps said they had been sexually harassed by doctors.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「pharmaceutical sales representative」の詳細全文を読む スポンサード リンク
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